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Choose any story, video or photo related to your brand, and hit the Flipboard + button to instantly create your own brand magazine. You’re now a content marketing genius.
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Beauty Is Personal; Individuality and Self Expression Are Everything
It’s true that no two women (or men) are alike; that’s why individual expression and customization are being driven from within the beauty industry. Brands are making more effort than ever before to innovate and bring new and often surprising options to the consumer—I know this because I’ve had a front row seat to these changes as the former associate publisher of VOGUE and now as executive director brand partnerships at Flipboard. 2017 has already seen the impact of the exciting new trend towards personalization. Indie brands such as Finding Ferdinand, MatchCo and Adorn Cosmetics, which allow people to co-create one-of-a-kind shades and name their custom products, have exploded. At CES, beauty giant L’Oreal unveiled The Hair Coach, a smart hairbrush packed with sensors that help people improve their own brushing and styling technique. The beauty industry also introduced male spokesmodels and transgender campaigns that spoke to individuality, acceptance and gender identity. First was CoverGirl with CoverBoy James Charles, immediately followed by social media…
See some Flipboard favorite brand magazines:
Street culture is celebrated by the world’s original denim company in this brand magazine, with built-in social media sharing and ads that allow readers to shop the collection directly from Flipboard.view the magazine
Delta Airlines: The Science of Sleep
Travelers learn the secrets to conquering jet leg from the professionals at Delta Airlines in this magazine – a collection of 60 articles that earned more than 130,000 flips from 10,000 readers.view the magazine
Van Cleef & Arpels: A Quest for Beauty
The legendary jeweler won the World Luxury Award for excellence in communication with their Flipboard brand magazine, A Quest for Beauty.view the magazine
Woodford Reserve: Woodford Reserve: Craft Bourbon
Sipped slow or stirred into a signature cocktail, bourbon’s the drink for generations of whiskey fans. Let America’s oldest distillery give you a tour of the culture and craft of this legendary libation.view the magazine