Letter From Mike McCue: The Beauty of Print, The Power of The Web
Introducing a whole new way to read articles on your Flipboard
December 2nd, 2010
Starting today, eight renowned publishers will begin testing an innovative new way to bring the timeless beauty of print media to the Web … right here, on your Flipboard. Selected articles from these publishers will now display a “Read Article” button. Tap it and you will see a specially formatted version of their Web page which will load significantly faster and look absolutely gorgeous.
Go ahead and add these publishers to your table of contents. Try flipping through some of the articles they are sharing. Check out the elegant typography, clean layouts and terrific imagery. Engross yourself in an in-depth story from Washington Post Magazine or share recipes from Bon Appetit on Twitter and Facebook. I think you’ll find the whole experience to be both fast and beautiful.Please keep in mind though that this is still a test so you will likely see formatting bugs here and there which will get better over time. If you want to visit the original Web page, just tap on the red hyperlink in Flipboard’s comment bubble rather than pressing “Read Article”.