Revenue Strategy & Operations
Thanks for your interest in Flipboard
We're always looking for talented and driven people. To be considered for future opportunities, please submit your resume or LinkedIn profile and let us know how you'd like to make a difference at Flipboard.
5 Major Trends We See the Publishing Industry Embracing in 2020
Photo by MIGUEL MEDINA / AFP, via Getty Images This article originally appeared on FOLIO:. One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas — growth and monetization — there are so many paths to achieving both. 1. FIGHTING A RELIANCE ON THE DUOPOLY Long gone are the days of typing in your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. OWNING THEIR…