Content Insights That Signal Consumer Trends for 2020

Business Blog By Jacqueline Rigney January 21, 2020

We recently shared a Year in Review curated collection featuring the biggest and most memorable stories that shaped 2019. Throughout the year, Flipboard users proved to be engaged, consuming 8 trillion pieces of content and sharing over 121 million stories with their friends and family. Our insights show that the Flipboard audience is on the platform with clear intent and purpose, and they take actions like saving, sharing, and purchasing when presented with relevant and personalized content.  Now that 2020 is underway, let’s take a closer look at the insights and trends that came from these content interactions on Flipboard. Turns out, people come to Flipboard to spend time investing in their life and their lifestyle. Interestingly, while they are busy reading about all that is happening in the world, they are also diving deep into the topics and stories that speak to their personal passions and interests. People want to stay up-to-date and informed about politics, technology and celebrity…

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