Eat, Flip, Love: Valentine’s Day Trends on Flipboard

Business Blog By Christel van der Boom February 13, 2019

Depending on your point of view, Valentine’s Day is a time to either celebrate or protest all things romance-related. And like love itself, there are so many ways to approach the subject on Flipboard. We dove into our first-party data and uncovered which stories and topics people are paying attention to during this holiday. (Source Flipboard Internal Data: January – February, 2019.)   Engagement On Women’s Gift Guides Trumps Men’s This year, shoppers are expected to spend an average of $162 on gifts, a 13% increase from 2018. On Flipboard, readership of Valentine’s Day gift guides starts to pick up as early as January 1, and the engagement rate with gift-related content is 20% higher than with other Valentine’s Day stories. And call us old-fashioned but gift recommendations for women are seeing 1.2x the engagement rate of guides for men. Seems like humorous presents and cards are especially appreciated: there’s 10% higher click-through-rate on those pieces compared to other gifting…

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