Revenue Strategy & Operations
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Flipboard Introduces Pre-roll Ads as the Platform Gives Video a Boost
Today marks a significant milestone for us at Flipboard. Every day, Flipboard helps people discover, share and curate the world’s best stories and we’ve always been a destination where trusted voices can be heard. Now, we are taking a significant step forward in that mission of personalized content discovery by supporting video storytellers with the expansion of Flipboard TV. Starting today, users that update their Flipboard app will see high-quality video content from global publishers, broadcast television networks and independent creators as an integral part of their daily content mix, further dimensionalizing the overall Flipboard experience. Recommendations for video are personalized through a blend of algorithmic curation and human editorial oversight unique to Flipboard. In addition, new video-only experiences are accessible through Flipboard TV and on profile pages. For our advertising partners, this experience brings a new opportunity: for the first time, pre-roll video ads will run on Flipboard. eMarketer data illustrates just how much mobile video ad spending is…