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Curated For You: Flipboard Teams With Brand Innovators to Make CES 2020 Relevant to Marketers

Business Blog By Christel van der Boom January 17, 2020

People come to Flipboard because we curate stories (editorially and algorithmically) around the things they are interested in, but what if this expertise to bring together the best and most relevant content was applied to the real world? That’s exactly what we did at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada. Normally, our editorial team curates all the news and product announcements around an event such as this, but this year Flipboard partnered with the business and marketing organization Brand Innovators to bring our curation to life and give business professionals a curated tour of the show floor. Spanning more than 2.9 million square feet across 11 hotels and convention centers throughout Las Vegas, CES is one of the largest technology events in the world. Though largely attended by tech industry insiders, those not in the consumer electronics space could easily find navigating the show floor daunting and leave overwhelmed with information.  With the “Curated For You”…

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