Sales & Ad Partnerships
Our advertising partnerships team sells the world on Flipboard.
We’re proactive listeners with a penchant for connecting the right people. Beginning with the end in mind, we believe that brands and publishers have a unique perspective on the world. And a shared goal. On Flipboard, we offer advertising that’s relevant, engaging and respects the reader experience.
We connect people with what’s universally interesting: compelling, relevant content.— Michele Calhoun Sales & Ad Partnerships
3M’s Content Czar Carlos Abler Breaks Down Complex Content Marketing
Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is. That’s the job of Carlos Abler, who not only leads the St. Paul, Minnesota company’s online content strategy, he’s responsible for all aspects of its content marketing, too. Leading the digital transformation of 3M is a massive undertaking—there are 90,000 employees, across 25 divisions, in 70 countries, who make tens of thousands of products. Most of us never see those products since they’re intended for industrial use in sectors ranging from healthcare to construction to oil and gas. But Abler is responsible for telling 3M’s story and engage customers across a multitude of channels in a way that’s valuable to them. He starts by asking two, top-level questions: what are the business goals and opportunities? And, what’s the value to customers? Abler says you can’t prioritize one over the other—you…
Get to know Flipboard's Sales & Ad Partnerships team – flip through our magazines.
Julie Spitlanick: NYC Eats
All the latest buzz on hot slices, restaurant openings and date-night destinations from the city that doesn’t sleep – but loves to eat.view the magazine
Brooke Jorgensen: Gifs in a Jiff
Got three seconds to spare? Infinite entertainment possibilities await in the ultimate compilation of animated GIFs.view the magazine
Christine Cook: Surf , Scuba, Water and Waves
The planet is mostly water, and so are you. Get in touch with your sloshy side with this compilation of underwater photography and deep-sea discoveries.view the magazine