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Flipboard Grows Interest Targeting For Relevant And Respectful Advertising

Business Blog By Danielle Guarino February 2, 2021

Flipboard has significantly expanded its first-party interest targeting to help brands find receptive audiences with demonstrated affinity for 200 topics. This advancement represents a quadrupling of interest sets to better cover the breadth and depth of user passions across the platform, from Real Estate to Social Justice, and from Health to Cyber Security.  Brands can now partner with Flipboard to reach custom audiences by customizing bundles of niche interests. For example, rather than targeting the Technology interest broadly, a consumer tech retailer could target a custom audience of users that are interested in Gadgets, Headphones, or Laptops. It’s worth noting that this approach is also in compliance with forthcoming privacy requirements created by anticipated industry-wide changes to user tracking.  “Respect for user privacy has always been one of our core values. Flipboard’s first-party interest targeting provides a highly effective solution for brands independent from third-party cookies and global identifiers, hence maintaining compliance with privacy requirements,” said Brian Gottesman, head of…

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