Did you know that a good percentage of Flipboard’s U.S. newsletters are curated by a rotating cast of experts and enthusiasts (and you can be one too)? Each week, we turn over the entire selection in some of our signature newsletters to our community and new voices coming onto the platform. 

We love this approach because it creates space for more diversity, more perspectives, and more interesting picks for others to enjoy. Turning the reins over to different people lets us scale the expertise on Flipboard while serving readers with great content. Each guest curator picks eight or more stories per collection on a theme they’re passionate about and writes a short introduction. Everything is vetted by Flipboard’s in-house team. 

Where can you see this in action? In weekly newsletters like The Tastiest (#food), Wanderlust (#travel), The Shot (#photography) and $avvy (personal finance). Soon, The Climate Briefing and The Tech Briefing will also feature guest curators showcasing topics and content they know a lot about. 

Each newsletter collection is powered by a Storyboard, so readers can enjoy the selections however they use Flipboard — within the app, at Flipboard.com, or inside of their inbox. For example, this Storyboard about savory baking powered this edition of The Tastiest newsletter curated by Maurizio Leo of The Perfect Loaf. 

This program is a win-win-win for curator, reader and Flipboard. The curator gets to reach a wide, engaged audience, reinforce their expertise in their field, and even drive traffic to their own content if they have it (up to 50% of the links can be from a creator’s own site). The reader gets to learn from the best in the business. And Flipboard gets to celebrate and elevate all the amazing talent bringing their expertise to our platform. 

Sign up or adjust your newsletter preferences here to never miss one of these collections in your inbox. 

And if you’re a creator who’d like to participate in this initiative, apply to our Creator Collective and select “Newsletter takeover program” in the form. If selected, someone will get back to you to discuss possible themes and takeover dates.

— Mia Q, head of creator community, is curating the curators for The Shot and $avvy newsletters