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Choose any story, video or photo related to your brand, and hit the Flipboard + button to instantly create your own brand magazine. You’re now a content marketing genius.
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Content Marketing Conversations: 3 Audience Trends Parse.ly’s Clare Carr Thinks You Should Know About
According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing, Clare Carr, at Content Marketing World last month to demystify the data and further understand the flow of referral traffic. (Every couple of months the Parse.ly team takes a look across its publisher network to identify trends.) Here are three insights from their recent study: 1) 90% of readers of lifestyle content come from Facebook, whereas 60% of the readers of technology content come from Google. What does this mean for publishers and content creators, according to Carr? “We see platforms being unique to the audiences they’re bringing in. That’s why it’s important to understand your audience.” 2) On mobile, Flipboard is among the top 5 sources of readership to publisher stories. Carr’s advice to publishers: “You have to think about how your audience uses different devices,…
See some Flipboard favorite brand magazines:
Street culture is celebrated by the world’s original denim company in this brand magazine, with built-in social media sharing and ads that allow readers to shop the collection directly from Flipboard.view the magazine
Delta Airlines: The Science of Sleep
Travelers learn the secrets to conquering jet leg from the professionals at Delta Airlines in this magazine – a collection of 60 articles that earned more than 130,000 flips from 10,000 readers.view the magazine
Van Cleef & Arpels: A Quest for Beauty
The legendary jeweler won the World Luxury Award for excellence in communication with their Flipboard brand magazine, A Quest for Beauty.view the magazine
Woodford Reserve: Woodford Reserve: Craft Bourbon
Sipped slow or stirred into a signature cocktail, bourbon’s the drink for generations of whiskey fans. Let America’s oldest distillery give you a tour of the culture and craft of this legendary libation.view the magazine