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Curated Conversation: The Future of Content with Oracle, Vox Media, General Mills and Flipboard

Business Blog By Danika Azzarelli July 17, 2017

(From left to right: Michelle Hulst (Oracle), Gabriella Schwarz (Flipboard), Ryan Pauley (Vox Media), Brad Hiranaga (General Mills)) During the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the current and future state of content. Coming from four different corners of the media landscape, the panelists explored the increasing need for passion-centric content, a renewed focus on distribution to achieve brand safety, and the role of data in defining and measuring success. Flipboard’s Managing Editor Gabriella Schwarz kicked off the conversation with emerging mobile content trends. “Flipboard’s editorial team is looking through streams of content from the entire internet because it’s important for us to surface the highest quality content in a beautiful way,” she said. “We notice the higher quality the content—and more in-depth—the better it performs. The metrics enable us to do that editorially. At Flipboard, we want to give the…

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