Find your audience. Follow their bliss.

Reach
100 million+ monthly
readers

at the one place that covers 34,000 of their favorite topics

CONTACT US


Get your brand noticed among 4000 world-class publishers:

Share Your Content on Flipboard

Choose any story, video or photo related to your brand, and hit  the Flipboard + button to instantly create your own brand magazine. You’re now a content marketing genius.

Get the bookmarklet to start curating!


5 Ways Brands Can Connect with Consumers Around Their Passions

Business Blog By David Wigder June 13, 2017

Note: This story first appeared on Retail TouchPoints as a contributed article by David Wigder, our Head of Insights, Performance and Data Strategy. In a world of digitally savvy, multi-tasking consumers, it is becoming harder and harder for brands to capture consumer attention, let alone drive meaningful interactions. It’s not a surprise that many brands have resorted to using clickbait tactics, and while sensational headlines may draw consumers in, this strategy will do so at a very low cost—oftentimes resulting in little to no brand impact. In fact, a recent Harvard University study suggests the opposite to be true—finding that clickbait actually diminishes brand trust. With this in mind, marketers should focus less on serving clickbait, and more on keying into those prime moments when consumers are more receptive to meaningful interactions with brands. One of those moments is when consumers are engaged with their passions. Passions are often sparked during childhood, or emerge after a life-changing event like a health…

Read on the Business Blog


See some Flipboard favorite brand magazines:

Levi's: Levi’s

Street culture is celebrated by the world’s original denim company in this brand magazine, with built-in social media sharing and ads that allow readers to shop the collection directly from Flipboard.

view the magazine

Delta Airlines: The Science of Sleep

Travelers learn the secrets to conquering jet leg from the professionals at Delta Airlines in this magazine – a collection of 60 articles that earned more than 130,000 flips from 10,000 readers.

view the magazine

Van Cleef & Arpels: A Quest for Beauty

The legendary jeweler won the World Luxury Award for excellence in communication with their Flipboard brand magazine, A Quest for Beauty.

view the magazine

Woodford Reserve: Woodford Reserve: Craft Bourbon

Sipped slow or stirred into a signature cocktail, bourbon’s the drink for generations of whiskey fans. Let America’s oldest distillery give you a tour of the culture and craft of this legendary libation.

view the magazine