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Curated Conversation: The Future of Content with Oracle, Vox Media, General Mills and Flipboard
(From left to right: Michelle Hulst (Oracle), Gabriella Schwarz (Flipboard), Ryan Pauley (Vox Media), Brad Hiranaga (General Mills)) During the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the current and future state of content. Coming from four different corners of the media landscape, the panelists explored the increasing need for passion-centric content, a renewed focus on distribution to achieve brand safety, and the role of data in defining and measuring success. https://youtu.be/v4UesnTbrsk?list=PLQ1b0Z-QbxlBzmg8zQtIj63XXkc7KiCia Flipboard’s Managing Editor Gabriella Schwarz kicked off the conversation with emerging mobile content trends. “Flipboard’s editorial team is looking through streams of content from the entire internet because it’s important for us to surface the highest quality content in a beautiful way,” she said. “We notice the higher quality the content—and more in-depth—the better it performs. The metrics enable us to do that editorially. At Flipboard, we want to give the…
See some Flipboard favorite brand magazines:
Street culture is celebrated by the world’s original denim company in this brand magazine, with built-in social media sharing and ads that allow readers to shop the collection directly from Flipboard.view the magazine
Delta Airlines: The Science of Sleep
Travelers learn the secrets to conquering jet leg from the professionals at Delta Airlines in this magazine – a collection of 60 articles that earned more than 130,000 flips from 10,000 readers.view the magazine
Van Cleef & Arpels: A Quest for Beauty
The legendary jeweler won the World Luxury Award for excellence in communication with their Flipboard brand magazine, A Quest for Beauty.view the magazine
Woodford Reserve: Woodford Reserve: Craft Bourbon
Sipped slow or stirred into a signature cocktail, bourbon’s the drink for generations of whiskey fans. Let America’s oldest distillery give you a tour of the culture and craft of this legendary libation.view the magazine