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Flipboard Opens Premium Ad Environment with Standard Video Offering

Business Blog By Danika Azzarelli April 18, 2017

More than 100 million people come to Flipboard every month to engage with curated content that fuels their passions, and video is the most immersive way for brands to connect with people while they are on their pursuit. That’s why for the first time, Flipboard is opening up its premium mobile advertising environment to standard in-feed video ads, a move that will not only give our brand and agency partners a new global audience for their video content, but also provide our community with a more dynamic experience. Here’s everything you need to know: Premium in-feed video ads are the most powerful way to use standard video assets across Flipboard Ads can be targeted by Flipboard’s first-party interest data, by audience, or by media outlet Inventory can be purchased directly or programmatically through our private marketplace Our player accepts both horizontal and vertical assets It is VAST 3.0 and 2.0 compatible Since the launch of Flipboard 4 in February 2017,…

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