Gone are the days of dependable search traffic. Publishers must reinvent their strategies, prioritize direct relationships with their audiences, and invest in platforms that respect and support quality journalism.

Quality Alternative 

Flipboard empowers publishers to distribute their content at scale and with ease. And, in the current world where establishing a direct relationship with audiences has never been more important, you can trust that people will continue to go to Flipboard to actively discover new content and voices. The data shows that our unique combination of editorial curation, a powerful recommendation engine, and world-class publishers and creators, keeps audiences deeply engaged — spending over 110 minutes each week exploring their favorite topics and interests.

Our mission hasn’t changed since day one. Fifteen years in, we’re still inspiring and informing millions of readers around the world every day. We remain committed to partnering with publishers to deliver best-in-class, personalized content experiences — surfacing the most compelling work from across the web and maximizing discoverability.

Ready to Reclaim Quality Traffic?

We encourage you to leverage Flipboard’s content distribution tools to share and amplify your content authentically and at scale, because unlike others that bury or summarize content, Flipboard continues to deliver real readers who are interested, intentional, and actively seeking content related to their passions. 

Our proprietary interest graph helps active partners to index content against over 30,000 topics and our ad solutions leverage the same interest graph to find the right audiences. Increase the reach of your content with our premium ad solution, Promoted Posts. These don’t only look and feel like organic content, they also allow publishers to promote their best stories to topic-based audiences — and get measurable engagement in return.

What Makes Promoted Posts Different?

• Engaged Audiences by Topic: Posts are distributed using Flipboard’s interest graph, meaning stories are matched to people following specific topics like Climate, AI, Mental Health, Travel, or Investing.
  
• Real Social Signals: Publishers can see when users open, like, share, or comment on promoted content — bringing social visibility to what has traditionally been passive traffic.
  
• Amplification Through Curation: Promoted Posts can be flipped into Flipboard Magazines by users and publishers, extending reach beyond the paid campaign and into Flipboard’s organic ecosystem.
  
• Profile Growth and Repeat Discovery: Audiences can tap a publisher’s avatar to follow them directly, helping grow a loyal base of returning readers, not just one-time clickers.

Flipboard doesn’t just send traffic — it helps publishers build lasting relationships with new audiences. If you’re a publisher or brand looking to break free from the zero click trap, now is the time to try Flipboard’s Promoted Posts.

If you’re ready to reclaim quality traffic with a partner that truly cares about your business, reach out to the Flipboard team at advertising@flipboard.com.

Thanks for keeping up with all the Flipboard and fediverse news through our blog. You can download the Flipboard app in the App Store and Google Play Store for free. Personalize it for the stories you’re interested in and curate your favorite articles, videos and podcasts into your own Flipboard Magazines.