DMEXCO Next Media Accelerators Panel: How To Innovate And Transform The Publishing Business [video]
Christel van der Boom / September 23, 2016
Last week, more than 50,000 people in the digital industry gathered in Cologne, Germany, for DMEXCO (the Digital Marketing Exposition and Conference). Over 550 digital marketers, tech executives, publishers and trendsetters spoke about this year’s theme: “Digital is everything — not every thing is digital.”
One of of the speakers was our head of advertising partnerships, Christine Cook. She joined Dr. Stephanie Caspar from WeltN24, Haley Romer from The Atlantic, Arne Wolter from G+J and Tanja zu Waldeck from BurdaForward for a publisher panel called “Next Media Accelerators: How to innovate and transform the publishing business.” One of the big themes in the conversation was the importance of authenticity and quality when it comes to building a loyal audience.
Here’s the video of the full discussion: