With a cookieless future fast approaching, first-party targeting capabilities will play an even greater role for brands and marketers looking to reach specific, high-intent audiences with a privacy-first approach. Flipboard’s platform allows people to read, share, and discuss millions of stories each month from thousands of publishers and content creators. These engagement signals and billions of connection points have given us the opportunity to truly understand what matters to our users, and have become the foundation of our Interest Graph Targeting. Today, we’re able to unlock over 34,000 interests by using our AI topic extraction algorithms to analyze all this data, creating a personalized experience for each user, along with a cookieless opportunity for brands to reach target audiences in a meaningful way.

Flipboard Topic feeds pull together the most engaging and relevant content across thousands of categories. Since we launched Topics in 2015, we’ve been able to develop a deep understanding of what our audiences care about. And over the last 10 years, we’ve seen that the right messages in the right context for the right person can have a tremendous impact for brands and consumers alike. 

Our AI-powered Interest Graph uses machine-learning algorithms to identify interests and how they are connected, allowing us to predict which story or brand message is right for each audience. By analyzing data from over 34,000 Flipboard topics, content from over 4,000 premium publishers, and millions of social actions and engagement signals, our AI can identify receptive audiences for brands based on particular interest patterns or passions. This approach goes beyond keyword targeting, allowing advertisers to discover new audiences based on interest mapping and maximize the impact of their campaigns.

As the advertising landscape evolves, Flipboard remains committed to delivering powerful interest-based and contextual advertising solutions that transcend the limitations of third-party cookies. As a result, brand campaigns on Flipboard often yield higher engagement and brand lift, resonating with audiences in a meaningful way. Together with our brand partners, we are unlocking the full potential of interest-based advertising.

Anya Cekauskas, product marketing, is reading Design Thinking