Starting today, publishers and brands can use our new Promoted Posts 2.0 to promote articles and videos to the Flipboard community. These new ad units behave like native content and include social actions, allowing publishers and brands to see when people open, like, share, and comment on their promoted content. What’s most exciting is that it’s the first time publishers and brands can see social signals on their ads on Flipboard. 

With the new social integration, promoted posts can also be flipped into Flipboard Magazines. This helps to create a halo effect for the item, extending a story’s reach beyond the paid audience into Flipboard’s wider community. People can also tap on the publisher or brand avatar and follow the profile directly, helping build new followers and fans.

The thousands of publishers who are already active on Flipboard can immediately start selecting stories to promote. They can choose from their own coverage, branded content, seasonal collections, and more. Promoted Posts are labeled “Sponsored” and leverage the Flipboard Interest Graph to reach people interested in specific topics or trends.

Brands looking to reach new audiences with their content can get started by creating a profile on Flipboard and posting content into their own Flipboard Magazine using the Flipboard bookmarklet or via an RSS feed. Once their content is on the platform, brands simply select the articles or videos they want to promote and the audiences that they want to reach. 

The Flipboard team works with publishers and brands to identify the best set of topics to target so they can reach people interested in their content. Organizations can track engagement with the same click-through data they see on any referral link. As users curate stories into their own Magazines and like or comment on content, publishers and brands can see the engagement in their Flipboard mobile app notifications. In addition, social activity is viewable within a Flipboard profile’s analytics and reporting data provided by the Flipboard team.

To get started or to learn more, please contact us through this form or email advertising@flipboard.com. 

— Claudia Chau, Client Solutions Team Lead, is listening to “Dot Social”