Social networks were built on short posts designed for speed and scale. But what if the next era of the web was built for something deeper?

Two of the social web’s “longformers” are working on this. John O’Nolan, the founder and CEO of Ghost, and Matthias Pfefferle, the developer behind the ActivityPub plugin for WordPress, are at the forefront of integrating social features with blogs, newsletters, essays — anything that doesn’t fit in a box of 500 characters or less. 

In this episode of Dot Social, they talk with Flipboard CEO Mike McCue about rediscovering the magic of the blogosphere; why formatting, identity, and interoperability are tricky problems to solve; and where writing belongs in the next chapter of the internet.

Highlights include:

• Importance to writers and bloggers
• Models for discovery 
• Core principles around bringing long-form to the social web
• Lessons from Web 2.0, email
• Rough edges and need for collaboration

We invite you to watch the podcast on Flipboard’s PeerTube instance at flipboard.video: 

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We will continue to bring you new episodes with fascinating leaders as we record them. The best way to never miss an episode is to subscribe to the show. Please also rate, review, comment and share, especially if you like what you hear. 

See you on the social web!