How The Browser Curates the Antithesis of ‘Throwaway News’ (Podcast)

Inside Flipboard / November 23, 2021

“What the internet really needed was a great curator; someone who would read and select and present the finest pieces to you so that you could ignore the noise and get straight to the quality.” — Uri Bram, The Browser

Mission accomplished. If you subscribe to The Browser, you can rest easy knowing that a steady stream of fascinating pieces you didn’t know you wanted to read will flow effortlessly to you. A manageable five per day, in fact, plus extra bits in the postscript, like a video, podcast and quote. 

That’s after the small team sifts through hundreds of stories every day. “The only real criteria we have at The Browser is: Will this piece be as interesting 10 years from now as it is today?” CEO Uri Bram reveals. 

It’s not just the stories that are interesting; so are the sources. The Browser curates from an extremely long tail of publishers and voices, almost all accessible for free, so there was much to unpack about the art of curation. 

Highlights, inspiration and key learnings:

  • What problem The Browser is trying to solve
  • What makes a story right for The Browser
  • What makes a curator right for The Browser
  • A typical day for the team
  • Collecting 10+ years of RSS feeds and what grabs a curator’s attention
  • The thinking behind their haiku-like subject lines
  • SEO and publishing to Ghost
  • Ghost vs Substack: pros and cons
  • Curating from The Browser: copying or compliment?
  • Incorporating YouTube into their content strategy
  • What newsletters Uri loves himself

Browse this Storyboard to get the episode itself, plus Uri’s own newsletter and culture picks. 

Also, this was the last episode of season 1. We hope you enjoyed it as much as we did creating it. We’ll be back on Jan. 4, with a new episode every Tuesday, this time featuring curators in fields like religion, film, history, chocolate and more. 

You can find “The Art of Curation” on Flipboard and wherever you listen to your podcasts: Apple Podcasts, Spotify, Google Podcasts and Amazon Podcasts. Subscribe today so you never miss a new episode!

— Mia Quagliarello, head of creator community and newsletters, is curating the curators in “The Art of Curation” podcast