While some bloggers enjoy simply writing about whatever strikes their fancy when they sit down at their computers, many have discovered the power of maintaining an editorial calendar. Let’s take a look at how Flipboard can be the ideal solution when it comes to creating and updating one.
First things first: why is an editorial calendar useful?
There are lots of arguments for maintaining an editorial calendar. At the most basic level, keeping track of what you intend to post enables you to improve your content strategy and optimize what you write in order to meet any goals you might have set for your blog, but it also ensures that you never miss a big event or holiday that might be a good fit for your site. By planning out your posts months in advance, you can create diverse content that’s consistent in quality. And, of course, it helps you stay organized. (Looking for some more insights? Check this out.)So, how does Flipboard help with all of that?
Since the organization of ideas is the core concept of an editorial calendar, Flipboard is actually the ideal tool for keeping one. Start by creating a private magazine for each of the coming months. Then, create a magazine for each of the various topics that you want to write about. Last, flip those magazines into the magazine for the month you think is ideal for that particular post.
Once you have identified the gist of each post, you can start flipping articles or images into the appropriate magazine so that everything relevant is in the same, easy-to-access place when you’re ready to start writing. Did you know that you can even flip a whole topic into a magazine? It’s a neat way to make sure you have access to all relevant articles!
As your ideas for posts percolate you can write notes and ideas and add them directly to the appropriate magazine. And if you decide to assign the post to a different writer, you can simply share the private magazine with them by adding them as a contributor.