MINI’s Giant Leap to Flipboard
Inside Flipboard / July 23, 2013
The MINI has never been a normal car—by design. It was created in response to the Suez Canal crisis in the mid 1950s, which caused yet another gasoline embargo in England. The idea was that this car would be fuel efficient and stylish with a passenger compartment that was comfortable despite the automobile’s tiny size.
The new kind of economy car rolled off the production line in 1959 and was a quick hit. It was striking to look at and fun to drive; its minimalist sensibility created a special place in the hearts of automotive lovers for generations. In 1999, the Global Automotive Elections Foundation named it one of the 20th century’s most influential cars in the world—second only to Henry Ford’s Model T.
MINI, an advertiser in Flipboard, is also a curator: It’s created a brand magazine on the concept of â€œNot Normal,â€ where it’s sharing articles, videos and photos focused on self-expression, creativity and inventiveness.