Michael Phillips Moskowitz is not a man who would ever wear sweats. Not even in the privacy of his own home. Not even in the hospital. Moskowitz always lives the exquisite style you’ll find on his site, Bureau of Trade. He would tell you it’s OK to lust after luxury objects—just not any object. The merchandise matters. The Bureau, as he calls it, sifts through the world’s physical and online marketplaces to identify unique merchandise for men, including vintage watches, clothes, classic cars, furniture, books, records and even taxidermy. This is stuff with a story to tell. Moskowitz calls it “transactional entertainment.†One of the earliest curators on Flipboard 2.0, Moskowitz recently sat down on the red couch at Flipboard HQ in Palo Alto, near Stanford, where both his parents were professors. He lets us in on how the Bureau team finds gems on places like Craigslist, eBay or in flea markets, where he likes to shop, what he likes to read, and how he might respond to minimalists who decry any attachment to things. Here’s what Moskowitz loves to read on Flipboard: