Spotlight: Design Director Adam Reineck

Shona Sanzgiri / March 14, 2016

My name is Adam Reineck and I’m a Design Director at

My work specializes in improving the lives of people in poor and vulnerable communities through human-centered design, creativity and innovation.

I have a passion for making tangible things and solving problems with my hands.

I use Flipboard because I love the interface, and it gives me one clear place to collect the things that inspire me, whether it’s a long article, film clip, or a photo that triggers something visceral.

The first few sites I read in the morning are often whatever is in Cover Stories, but when I have more time I find myself diving deeper into the classics since they always have something good going on: It’s Nice That, The New York Times and FastCo Design.

The purpose of my work is to create meaningful and desirable products, services and experiences that solve real needs for people.

My approach to design is different because I was raised to think of design as an open and creative approach to problem solving. Although my training was in industrial design, I like to look at the application of it as being very cross-disciplinary, drawing from other design disciplines, social sciences, business and engineering.

The best article I read all week was a Core77 article about these tool/die makers that documented the process of them building a cabin with just hand tools. Really inspiring.

My favorite topic on Flipboard is really amazing inside/outside spaces and home construction techniques. I’m always working on house projects.

Inspired Spaces

Someone I admire from a different discipline is Otl Aicher because his graphic design and research projects felt really fresh and different, even though he’s not around anymore.

My “media diet” includes Flipboard, Instagram and finding really great movies/shows to watch.

A unique productivity tip of mine is if you’re feeling stuck or moving slowly, find ways to completely disengage from what you’re doing. I like to play music because it forces me to focus only on that and forget everything else. Then you can return to what you were trying to do with fresh eyes.

If I could offer one piece of advice to my younger self, it would be don’t buy so many tapes and CDs! Stick to records.

~ShonaS is curating photos in Proof of Experience