Flipboard Deepens Coverage with New European Publisher Partnerships
90 Top Publications from France, Germany, UK, Italy and Spain Join Flipboard As Readership Grows
Palo Alto, Calif., 19 July, 2017 — In response to its growing readership in Europe, Flipboard has teamed up with top publishers in France, Germany, U.K., Italy and Spain to add 90 popular publications, such as Les Echos, Spiegel Online and NME Magazine to its platform. The expansion gives publishers reach into Flipboard’s global audience and improves the overall content quality for Flipboard’s European readers.
The new titles complement the more than 5,700 European sources that Flipboard already features. With this expansion, Flipboard also starts rolling out a monetization strategy in France, U.K. and Germany together with its partners in these markets.
“We have seen the number of readers who discover our articles on Flipboard grow steadily, and this provides impetus to cooperate even closer. Besides Flipboard giving us new audiences to reach, we look forward to develop new ways to monetize our content in mobile environments,” said Matthias Streitz, editorial chief of product at Spiegel Online. “Flipboard has demonstrated a commitment to working with publishers which makes it a good partner for us.”
As Flipboard’s audience grows, publishers have been seeing significant traffic from the curation platform, which has led to an increase in requests to collaborate. To meet the demand, Flipboard has made it easier for publishers to onboard onto its curation platform. By supplying RSS feeds, Flipboard optimizes content for mobile reading and discovery, and directs traffic to the publisher website. Each publisher partner has a verified Flipboard profile and the ability to add content to that profile. Like with many platforms, the readers on Flipboard can then share those stories with other readers, giving publishers even more reach and audience development opportunities.
Flipboard’s community of readers as well as professional editors in each country help surface the best content from publisher partners as well as other content creators. In addition to curation around categories like business, sports, style and politics in each country’s Content Guide, Flipboard’s editors also collect the best stories around news events such the French Presidential elections, the terror attacks in the UK and the upcoming German parliamentary elections.
Additionally, Flipboard offers 11 regional editions of most popular editorial product called The Daily Edition, curated by local editors and featuring stories from the world’s premier publishers. Monday through Friday, editors hand-pick the day’s top stories for a fast, definitive roundup of the day’s news—with a little bit of fun thrown in the mix.
Sample Publications Added