ByAnya Cekauskas
An abstract collage featuring a variety of geometric shapes, patterns, and textures. Prominent elements include Flipboard's logo (a red square with a white letter "F"}, a circular icon with a dollar sign, and overlapping colored bars in shades of orange, blue, and green. Dot patterns and grid lines provide added texture.

Today, we introduce the Flipboard Finance Collective, the newest addition to our Interest Collectives developed in collaboration with publisher partners such as Moneywise, TheStreet and The Points Guy. The Finance Collective brings together audiences with a demonstrated interest in personal finance both on and off platform, giving brands an opportunity to reach finance enthusiasts at scale for maximum impact and resonance.

Flipboard’s Interest Collectives integrate quality content from Flipboard curators, creators, email newsletters and publisher partner sites, creating access to high-intent audiences across key verticals including travel, tech, and now finance. For instance, while the Travel Collective is tailored to reach avid travel enthusiasts, the Finance Collective caters to savvy readers searching for news and information on fiscal policy, market trends, wealth management and more. By harnessing the collective power of contextually relevant content, brands can expand their reach considerably and present brand messaging to receptive audiences with proven affinity for financial topics.

Rising Economic Concerns Boost #PersonalFinance Engagement on Flipboard

2023 has proven to be a rather tumultuous period for the U.S. economy, from rising inflation and interest rates to above-trend growth in GDP alongside much talk about a recession. Navigating the realms of investment and financial management has become increasingly complex. As a result, #PersonalFinance has emerged as one of the top trending topics on Flipboard this year, with over 145 million clicks to finance content so far. 

The image displays a bar chart titled “PERCENT INCREASE IN TOPIC ENGAGEMENT.” It shows various financial topics on the left side, each paired with a horizontal bar representing the percentage increase in engagement. From top to bottom, the topics are: • #FINANCIAL PLANNING • #MONEY • #COST OF LIVING • #INFLATION • #INTEREST RATES • #RETIREMENT • #STOCK MARKET • #INVESTING • #SAVINGS • #REAL ESTATE • #LOANS • #FEDERAL RESERVE • #CONSUMER SPEND • #INCOME • #SOCIAL SECURITY Each topic has a corresponding green bar that extends to the right. The bars vary in length, indicating different percentages of increase. The x-axis has markers for 0%, 50%, 100%, 150%, and 200%. On the right side of the chart, there is a graphical representation of a piggy bank with symbols related to money, such as dollar signs and graphs, around it. At the bottom, there’s a note: “Flipboard Content Trends, Chicago DMG Group, January-October 2023.

Regardless of one’s stage in life, financial matters are likely top of mind. This is why we have prioritized providing our audience with the most relevant and reliable personal finance insights from our network of established publishers and financial experts. From helping readers make informed investment decisions to keeping them up to date on market trends and how to secure financial stability for retirement, Flipboard’s media partners and editorial team are focused on providing actionable personal finance advice for navigating a complex and evolving financial landscape.

As the U.S. financial market continues to shift, Flipboard is here to help people make informed decisions and stay ahead of the game.  Simultaneously, our Finance Collective will help brands connect with high-intent audiences seeking personal finance information and advice.

—Anya Cekauskas, product marketing, is reading The Beautiful Bucket List