Flipboard’s 100th Brand Magazine
Business Blog / October 14, 2015
Why, it seems like just yesterday that Flipboard developed a groundbreaking advertising capability that we simply call Brand Magazines. These beautifully curated collections bring together stories, images, videos and more to connect brands with consumers through the power of storytelling.
My, how time flies…which makes it all the more apropos that venerable Swiss timekeeper Rolex is ushering in Flipboard’s 100th Brand Magazine with stunning customized layouts and content.
Major milestones are always an ideal moment to take a quick look back—and for the past four years, we’ve partnered with an assortment of advertisers to launch Brand Magazines covering a wide array of topics, from traveling Australia and managing retirement to the Internet of Things and even recipe inspiration. The results of this powerful storytelling platform are clear: 10% of readers of Brand Magazines choose to Follow the magazine for ongoing content updates in their Cover Stories.
But, the future is where we are always focused. We continue to launch new content-driven ad products to help brands better connect with consumers, including even deeper integrations with Datalogix audience profiling—a unique opportunity only available with Flipboard—that gives brands deep audience profile and purchase information about the readership of their Brand Magazines.
We are beyond thrilled to welcome the Rolex Magazine into the Brand Magazine family as our centennial member— after all, it is about time.
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