Flipboard is more than a content discovery platform — it’s a powerful tool for brands and publishers to expand their reach and connect with audiences eager to be inspired and stay informed. By leveraging Flipboard’s curation tools and content trends dashboard, brands can amplify their narratives, showcase expertise and engage with new audiences through a variety of content formats like articles, videos and listicles.

But with so much information available, how do brands decide what to promote and when?

Data-driven content strategies

Flipboard’s Content Insights Dashboard provides real-time signals and deep analytics on Flipboard users’ consumption habits and niche interests. With data from over 30,000 topics, we track engagement, time spent and trends to help brands identify the right moments to deliver impactful content.

Case study: TD Canada increases engagement with tentpole content

Flipboard partnered with TD Canada to share human-centric stories and financial advice with an engaged audience. Together, we identified tentpole events such as Fraud Prevention Month, Women’s History Month, and AAPI Heritage Month to align their content with timely, resonant topics. 

The results? TD’s campaigns saw 2-4X higher engagement than Flipboard’s benchmarks across their tentpole content. 

For example, during tax season, Flipboard’s insights revealed peak engagement is in the last few weeks before Tax Day. Using this data, TD timed their tax advice content strategically, driving 570% higher performance while connecting with readers at the perfect moment when they’re ready to file their taxes.

Fuel your content strategy with Flipboard

Looking to elevate your content with data-driven insights? Flipboard’s brand team partners with marketers to craft strategic, audience-aligned content that hits the mark at the right time. Let’s collaborate to create impactful content experiences that resonate. Reach out today!

Thanks for keeping up with all the Flipboard news through our blog. You can download the Flipboard app in the App Store and Google Play Store for free. Personalize it for the stories you’re interested in, and curate your favorite articles, videos and podcasts into your own Flipboard Magazines.