When people recommend stories, our interest is piqued. We are more inclined to invest the time in an article or video when it comes with some validation. By handpicking stories for friends or recommending articles to communities, we are curating. This curation of content has become a growing theme; it’s a way people collect and recommend ideas that inspire them, but it’s also the way people find the best stuff. Flipboard launched as a social magazine filled with stories from amazing world-class publishers to favorite blogs and your social feeds. But quickly we realized, as people found great stories, that they wanted to share and curate those that reflected their perspectives or passions. So we opened up our platform for anyone to package together the stories that moved them. That was the birth of magazine-making on Flipboard on March 26, 2013. This weekend marks the third anniversary of curation on Flipboard—or “MagMaking,” as we call it. Below are some fun facts and trends around MagMaking over the years at Flipboard. And if you haven’t used Flipboard for curating your passions, here’s a quick How To that can get you started. Thank you to the millions of people who recommend and collect stories on Flipboard! You make our network better and the content on Flipboard more interesting to other readers every day. In celebration of our 3 year anniversary of curation, here are 3 trends around MagMaking on Flipboard… 3 Community Trends Happening with Magazines on Flipboard Sharing stories is central to all types of people. Over the past year we’ve invested in three communities that really love sharing content, and we’ve seen some amazing things happen.

• Professionals & Bloggers use Flipboard to share their expertise: Bruce Gallant curates about the industry in Real Estate — The Real Deal, and Brian Anzur collects “everything home” in his Colorado Real Estate News magazine. Travel blogs like PointsandTravel.com created Cultural Tourism Travel, while yourlittleblackbook.me  packages articles around city travel with the Amsterdam City Guide.

• Educators use Flipboard to enhance classroom conversations with magazines like Government Class and Brain Science & Psych; assign outside reading in magazines like John Skees’s Econ Stories and Helen O’Keefee’s Irish History: 1870-1950; or share professional development ideas, from Agile Mindsets, curated by a team at Becker College, to Professional Pedagogy by Ascham School.

• Marketers are on Flipboard telling brand stories in magazines like Disney Park’s Disney Vacations and Zipcar’s City Living. They’re sharing best practices in areas like Jim Stengel’s Brand Purpose or Timothy Hughes’ Social Selling. And, better than sending around an email filled with links, marketers like Voce Communications (Voce Clients in the News) and Mariana de Felice (YouTube 2015 Press Coverage Report) have figured out that a Flipboard Magazine gives their clients instant, beautiful reports to browse through.

And MagMakers come from all corners of the world, including 63 magazines being shared from Greenland!