The Arrival of Promoted Story Collections
Business Blog / June 30, 2015
In June, we revealed why a “Promoted Story” on Flipboard is a demonstrated way to extend brand narrative, and today we are announcing a new resource to enhance the reach and impact of content marketing efforts: the Promoted Story Collection.
In the simplest form, a Promoted Story Collection assembles multiple promoted stories into a single thematic unit to weave a compelling narrative that a single story alone won’t accomplish.
For example, Marriott Traveler can build a quick-read destination guide to incite wanderlust, or a film studio can combine an interview with the cast, a review of the film and the movie trailer to spike awareness with cinephiles.
For brands that have created a Flipboard Magazine, the Promoted Story Collection allows readers to dive deeper into that curated content by tapping the “MORE” link in the collection header—a fourth opportunity to invite readers to explore further.
Check out the sample collection below, that features a trio of the most interesting stories from the “IQ by Intel” brand magazine, one of our Promoted Story launch partners back in February.
Great storytelling comes in many packages. Engage readers on Flipboard through Promoted Stories—and now the Promoted Stories Collection—and highlight content that has a captivating tale to tell.